United Rentals, Inc. (UR) is the largest equipment rental company in the world. The company has an integrated network of 1,520 rental locations in North America, 38 in Europe, 23 in Australia and 19 in New Zealand. In North America, the company operates in 49 states and every Canadian province.

 

el-j has been a proud UR partner since 2014. We provide a full suite of services ranging from audience acquisition and logistics to strategy/content creation and production for both employee and customer events.

 

In early 2022, the UR marketing team asked el-j to help create and produce a series of events for their top customers called “The Work United Tour”.  These exclusive events took place at football stadiums including SoFi Stadium (Los Angeles), Gillette Stadium (Boston), and NRG Stadium (Houston).  We utilized the concourse level and corporate boxes and suites at each stadium to create a fully customized and highly memorable experience for these important guests.

 

Our scope included:

 

• Audience acquisition for top UR customers in all three cities

• Content creation and executive script writing for the plenary session

• Environmental design and branding for the space including stadium assets

• Developing engaging and interactive experiences for the customers including:

  • Product demo spaces for equipment and new technologies

  • Capabilities workshops to showcase how the company is building for the future 

  • Engaging networking opportunities utilizing the stadium facilities.  These included pass, punt and kick games on the field, behind-the-scenes stadium tours, and photo ops with team mascots.

• Managing all event logistics including venue contracts, event registration and check-in, personalized attendee schedules, and food & beverage